We All Owe Money to the
Old Tailor of Toledo

Catalogue for the exhibition of Thomas Berra
at Spazio Leonardo’s Gallery, Milan.
We All Owe Money to the Old Tailor of Toledo
Catalogue for the exhibition of Thomas Berra at Spazio Leonardo’s Gallery, Milan.
thomas berra sarto toledo
We All Owe Money to the
Old Tailor of Toledo

Catalogue, 23.5×16.5 cm
32 pages

2018 © Nicola-Matteo Munari
thomas berra sarto toledo
Detail of the title, covered by a
rough gloss finishing evoking the substance of painting.

Ph. © Nicola-Matteo Munari
thomas berra sarto toledo
Ph. © Nicola-Matteo Munari
thomas berra sarto toledo
Ph. © Nicola-Matteo Munari
griglia modulare
The multi-modular grid that has been designed for the catalogue.

2018 © Nicola-Matteo Munari
The catalogue

Thomas Berra is an emerging artist whose paintings show a fine poetic sensitivity evoking both the Italian Transavantgarde and the suburbuan aesthetics typical to artists such as Jean-Michel Basquiat.

The catalogue designed for the exhibition was the first one of those designed for the art shows curated by UNA for Milan’s Spazio Leonardo. (The second exhibition was that of Simone Monsi and the third one that of Irene Fenara).
thomas berra sarto toledo
2018 © Nicola-Matteo Munari
thomas berra sarto toledo
2018 © Nicola-Matteo Munari
thomas berra toledo spazio leonardo
2018 © Nicola-Matteo Munari
thomas berra toledo spazio leonardo
2018 © Nicola-Matteo Munari
A painting exploration

The design of this catalogue followed two other publications related to Berra, that were designed before — Verde Indagine, published by Placentia Arte, and the artist’s book Franco & Renata, published by Fondazione Pastificio Cerere of Rome.

Both paintings and the site-specific mural painting follow the artistic journey started by the artist in 2016, which is focused on the exploration of the world of vegetation and that of vagrant plants in particular.
type design
The typeface has been purposely redrawn to be used in the catalogue.

Ph. © Nicola-Matteo Munari
thomas berra sarto toledo
Ph. © Nicola-Matteo Munari
 Creator of universes steeped in educated and refined decoration, Berra expresses himself with
a painting made of gestures in which delicate traits are combined with explosions of colour.
From the catalogue’s foreword
 Creator of universes steeped in educated and refined decoration, Berra expresses himself with a painting made of gestures in which delicate traits are combined with explosions of colour.
From the catalogue’s foreword
The cover

The cover stands out for the coloured letters, which are ‘cut off’ from the main painting exhibited in the show, positioned against the white background of the uncoated paper.

This solution allowed to emphasise the gestural art of Berra, which is also reinforced by the use of rough gloss finishing giving thickness and substance to the colour.

On the inside, the cover shows the same painting that so reveales itself in all its strenght, also generating a visual relationship between the inside and the outside of the cover.
thomas berra toledo spazio leonardo
2018 © Nicola-Matteo Munari
thomas berra sarto toledo
2018 © Nicola-Matteo Munari
thomas berra sarto toledo
2018 © Nicola-Matteo Munari
thomas berra sarto toledo
2018 © Nicola-Matteo Munari
The layout composition

The composition of the pages has been entirely structured on a modular grid, that has been specifically designed in order to keep the original proportions of images unchanged.

The sequence of images has been carefully studied in order to enhance the photographs, optimise the printing, and establish a narrative trend between the images.

All the texts have been entirely set with one typeface only, used in two weights and two sizes, which has been expressly redrawn for the catalogue.
thomas berra sarto toledo
Ph. © Nicola-Matteo Munari
thomas berra sarto toledo
Ph. © Nicola-Matteo Munari
Sharpness and elegance

The catalogue was an integral part of the exhibition, enhancing the quality of paintings through a sharp and elegant layout, which is both functional to the catalogue’s contents and consistent to the exhibition space at Spazio Leonardo.

Client
Spazio Leonardo, Milan

Coordination
UNA, Piacenza

Design
Nicola-Matteo Munari

Assistant
Greta Bussandri

Year
2018