UNA
Name, logotype, catalogues, and printed matter
for UNA, a contemporary art gallery.
UNA
Name, logotype, catalogues, and printed matter for UNA, a contemporary art gallery.
una galleria piacenza
Final version of the logo
designed for UNA.

2018 © Nicola-Matteo Munari
simone monsi una galleria
Prototype of a catalogue designed for UNA, featuring a semi-transparent black dust jacket printed in white.

Ph. © Nicola-Matteo Munari
filippo minelli across the border
One of the catalogues designed
for exhibitions curated by UNA
for Milan’s Spazio Leonardo.

2019 © Nicola-Matteo Munari
A name

Founded by Marta Barbieri and Paola Bonino after a three years experience with Placentia Arte, UNA is a new gallery dedicated to contemporary art focusing on promoting young talents.

Before a logo there is always a name. Sometimes there is both luck and determination to choose and to design the simplest names and logotypes.

At the same time, ‘una galleria’ (literally, a gallery) is the simplest name possible for a gallery and its name par excellence. It says nothing but that a gallery is a gallery, nothing else.
una galleria piacenza
2018 © Nicola-Matteo Munari
una galleria piacenza
The first logotype designed for
‘una galleria’ (a gallery), before the name evolved into UNA.

2018 © Nicola-Matteo Munari
 In a world where everything pretends to be something else, to be true to yourself and to stand for what you really are is more valuable than ever.
A logo

Through the name, ‘una galleria‘ says that it is what it is. And in a world where everything pretends to be something else, to be true to yourself and to stand for what you really are is more valuable than ever.

As its name is the simplest name possibile, so its logotype is the simplest logotype possible, but at the same time it is also a logotype par excellence. The logo is free from any particular characterisation, yet it is extremely characterised from a conceptual standpoint.

However, the logotype immediately evolved into the article ‘una’, becoming the proper name of the gallery, making it to stand out and distinguish itself from all the other art galleries. Then, anticipating a hypotetical evolution of its name, una galleria became the gallery UNA.
una galleria piacenza
Ph. © Nicola-Matteo Munari
una galleria piacenza sabot cluj-napoca
One of the flyers designed to promote an exhibition organised
by UNA.

2018 © Nicola-Matteo Munari
una galleria piacenza
Study for the lock-up of logo
and the word ‘galleria’, based on square modules.

2018 © Nicola-Matteo Munari
una galleria piacenza
2018 © Nicola-Matteo Munari
A sign

The three letters that form the logotype feature thin and uniform strokes. This shape softened the authoritarian weight which is typical to capital letters, at the same time enhancing the linear geometry of the letters.

The logotype is enhanced through the use of a thin square frame that emphasises its iconic character and the uniqueness of the name.

Through a stylised shape, which is however strongly identificative, the logo stands out for the purity, elegance, and perfection of its line.

Client
UNA, Piacenza

Design
Nicola-Matteo Munari

Collaborator
Greta Bussandri

Year
2018-19