Touch Down Unit
Product catalogue of the workstation designed
by Studio Klass for Molteni&C and UniFor
Touch Down Unit
Product catalogue of the workstation designed by Studio Klass for Molteni&C and UniFor
touch down unit molteni unifor studio klass
Touch Down Unit
Catalogue, 26×19.5 cm
60 pages

Ph. © Nicola-Matteo Munari
touch down unit studio klass molteni&c unifor
Ph. © Nicola-Matteo Munari
touch down unit studio klass unifor molteni
Ph. © Nicola-Matteo Munari
griglia tipografica modulare
The layout was entirely arranged
on a complex structural grid
that has been designed purposely for the catalogue.

2020 © Nicola-Matteo Munari
An absolute premiere

Touch Down Unit is a product catalogue designed for Molteni&C and UniFor, two leading companies working respectively in the field of high-end home furnishings and in the development of work spaces designed in collaboration with some of the most important architects in the world.

The catalogue was the first ever jointly published by the two companies of the Molteni Group, one of the leading and most respected international furnishing groups, established in 1934 and also including the companies Dada, Citterio, and the brand Armani/Dada.
molteni group molteni&c unifor
2020 © Nicola-Matteo Munari
touch down unit studio klass molteni unifor
2020 © Nicola-Matteo Munari
touch down unit studio klass unifor
2020 © Nicola-Matteo Munari
touch down unit studio klass unifor
2020 © Nicola-Matteo Munari
TDU

The catalogue illustrates the homonymous workstation designed by two founders of Studio Klass and art directors of UniFor, Marco Maturo and Alessio Roscini.

Characterized by an extreme flexibility thanks to its multiple configurations, Touch Down Unit was originally conceived as a mobile workstation for high-end office environments.

Enriched by a palette of elegant finishes and noble materials, the workstation proved to be an original and effective solution to the smart working conditions imposed by the pandemic.
touch down unit studio klass molteni unifor
Ph. © Nicola-Matteo Munari
touch down unit molteni&c unifor studio klass
Detail of the transparent
coating that wraps the back
of the catalogue.

Ph. © Nicola-Matteo Munari
molteni molteni&c unifor
Ph. © Nicola-Matteo Munari
 Graphic rigor, layout accuracy, and measured elegance characterize
a catalogue that has been designed in
a tailored way.
 Graphic rigor, layout accuracy, and measured elegance characterize a catalogue that has been designed in a tailored way.
The cover

The cover enhances the monochrome of the grey paper, left almost plain to recall the shades and materials of the product. The main characterization consists of a light transparent coating that wraps the back of the catalogue forming the three initial letters of Touch Down Unit.

Printed directly on the uncoated paper, the transparent ink has been carefully partitioned in order to highlight the creasing and the spine. In this way, a visual and tactile contrast was generated between the rough softness of the paper and the luminous plasticity of the glossy coating.

The three letters appear and disappear as the light passes over the paper, transforming typography into an almost impalpable sculpture of light.
touch down unit molteni&c unifor studio klass
The introduction, hidden
under the flaps.

Ph. © Nicola-Matteo Munari
touch down unit unifor molteni studio klass
The opening sequence of the cover with the texts that appear under
the flaps on the first and last page
of the catalogue.

2020 © Nicola-Matteo Munari
touch down unit molteni&c unifor studio klass
Ph. © Nicola-Matteo Munari
touch down unit studio klass molteni&c unifor
Texts that pass over the binding have been meticulously positioned in order to achieve a perfect visual continuity between the pages.

Ph. © Nicola-Matteo Munari
A hidden text

Opening the catalogue, a text flows on the title page coming form the inside of the cover. The introduction is hidden inside the flaps, extending over the binding. The same layout solution is adopted on the last page and the inside of the back cover.

In this way, the reader is invited to experiment an unexpected interaction with the catalogue by unfolding the flaps, evoking the variety of configuration movements of the workstation.

The position of the texts over the binding involved an extremely high technical complexity both in the design and printing process, resolved by spacing the letters with absolute precision so that the lines and the letters result in perfect continuity.

Through this solution, the cover is no longer a simple external protection to the catalogue, but an integral part of it, to both read and interact with.
touch down unit molteni molteni&c studio klass
2020 © Nicola-Matteo Munari
touch down unit molteni molteni&c studio klass
2020 © Nicola-Matteo Munari
touch down unit molteni molteni&c studio klass
2020 © Nicola-Matteo Munari
touch down unit molteni unifor studio klass
2020 © Nicola-Matteo Munari
touch down unit molteni molteni&c unifor
2021 © Nicola-Matteo Munari
touch down unit molteni molteni&c studio klass
2021 © Nicola-Matteo Munari
touch down unit molteni molteni&c studio klass
2021 © Nicola-Matteo Munari
touch down unit molteni unifor studio klass
2021 © Nicola-Matteo Munari
The layout

The contents have been arranged according a three orders sequence recalling the different contexts of use of the workstation: office, home, and public spaces.

A complex structural grid has been designed to arrange the layout in order to produce asymmetry and articulation, thus evoking the product’s flexibility.

The outcome is an articulated and elegant layout, whose proportions have been carefully calibrated on the contrasts full and empty, large and small, horizontal and vertical.
touch down unit molteni unifor studio klass
Ph. © Nicola-Matteo Munari
touch down unit studio klass molteni&c unifor
Ph. © Nicola-Matteo Munari
touch down unit studio klass unifor molteni
Ph. © Nicola-Matteo Munari
touch down unit studio klass unifor molteni
Ph. © Nicola-Matteo Munari
Accuracy and elegance

From the solution developed for the cover to the layout of the color swatches, from the variety of papers to the print finishing, from the articulated structural grid to the compositional proportions of the layout, each element of the catalogue has been enhanced down to the smallest detail through a calibrated design choice.

Graphic rigor, compositional accuracy, and measured elegance characterize a catalogue that has been designed in a tailored way, representing the two companies in a balanced way and the dynamic flexibility of the workstation.

Client
Molteni&C, Giussano (MB)
UniFor, Turate (CO)

Art Direction
Studio Klass

Coordination
UniFor Marketing and Communications

Design+Layout
Nicola-Matteo Munari

Assistant
Daniela Arabia

Year
2020-21