Archivio Grafica Italiana + Designculture
Lecture for LABA of Brescia, Italy.
laba brescia lecture
2019 © Nicola-Matteo Munari
laba brescia lecture
2019 © Nicola-Matteo Munari
laba brescia lecture
2019 © Nicola-Matteo Munari
laba brescia lecture
2019 © Nicola-Matteo Munari
laba brescia lecture
2019 © Nicola-Matteo Munari
laba brescia lecture
2019 © Nicola-Matteo Munari
The lecture given in 2019 to the students of LABA of Brescia focuses on two projects by MunariDesign—Archivio Grafica Italiana and Designculture.

The purpose was to describe the two projects from both a design and cultural point of view, illustrating the various stages in the design development of these two websites and discussing the meaning and value of cultural promotion, study, and research in relation to graphic design.

The lecture is divided into four chapters: the first one illustrates the Archivio Grafica Italiana; the second one Designculture; the third one shows examples of projects by some of the most important masters of graphic design; while the fourth chapter is dedicated to the notion of design itself, sharing the definition of design given by numerous professionals, so trying to give to students a wider but also more informed understanding of the meaning of design.

The lecture ended with a statement that sounds controversial if translated into English, saying that “design is always design, but design is not always design”—or maybe, that design is always planning, but planning is not always design—playing with the fact that in Italian the word “design” is used in English, so it’s easier to understand that design as a profession is a very specific type of design, and not just any kind of planning.

The lecture was greatly appreciated by both teachers and students and resulted in the participation as co-supervisor to the thesis of a student and as contributor to other two theses. The school management also shown particular interest, requesting to devise and develop a possible study course in History of Graphic Design.

—Nicola-Matteo Munari

Client
Libera Accademia di Belle Arti
(LABA)

Promoter
Prof. Filippo Centenari

Design
Nicola-Matteo Munari

Project Date
2019