Archivio Grafica Italiana + Designculture
Lecture for LABA of Brescia, Italy.
laba brescia lecture
AGI + Designculture
Lecture, A4
85 pages
2019 © Nicola-Matteo Munari
laba brescia lecture2019 © Nicola-Matteo Munari
laba brescia lecture
2019 © Nicola-Matteo Munari
laba brescia lecture2019 © Nicola-Matteo Munari
laba brescia lecture
A series of definitions of design and
good design given by some of the
most important graphic designers to interviews by Nicola-Matteo Munari.
2019 © Nicola-Matteo Munari
munari design laba brescia lecture2019 © Nicola-Matteo Munari
The lecture given in 2019 to the students of LABA of Brescia focused on two projects by MunariDesign—Archivio Grafica Italiana and Designculture.

The purpose was to describe the two projects from both a design and cultural point of view, illustrating the various stages in the design development of these two websites and discussing the meaning and value of cultural promotion, study and research in relation to graphic design.

The lecture was divided into four chapters: the first one illustrated the Archivio Grafica Italiana; the second one Designculture; the third one showed examples of projects by some of the most important masters of graphic design; while the fourth chapter was dedicated to the notion of design itself, sharing the definition of design given by numerous professionals, so trying to give to students a wider but also more informed understanding of the meaning of design.

The lecture ended with a statement that sounds controversial if translated into English, saying that “design is always design, but design is not always design”—or maybe, that design is always planning, but planning is not always design—playing with the fact that in Italian the word “design” is used in English, so it’s easier to understand that design as a profession is a very specific type of design, and not just any kind of planning.

The lecture was greatly appreciated by both teachers and students and resulted in the participation as co-supervisor to the thesis of a student and as contributor to other two theses. The school management also shown particular interest, requesting to devise and develop a possible study course in History of Graphic Design.

—Nicola-Matteo Munari

Libera Accademia di Belle Arti

Prof. Filippo Centenari

Nicola-Matteo Munari

Project Date