Designculture
Name, logo, and website for Designculture, an online publication about interdisciplinary design culture.
Designculture
Concept, website, and logo for Designculture, an online publication dedicated to the cultural promotion of design.
designculture kenya hara
Detail of the square grid with the portraits of the designers.

Ph. © Nicola-Matteo Munari
designculture logo
The 2016 version of
Designculture’s logotype.

2016 © Nicola-Matteo Munari
designculture massimo vignelli
The first version of the cover of interviews. Names moved
on different places on the map, depending on where designer
was based.

Ph. © Nicola-Matteo Munari
 Designculture is an important piece
of design history and of immense
value to young designers.
George Tscherny
Graphic Designer, New York City
 Designculture is an important piece of design history and of immense value to young designers.
George Tscherny
Graphic Designer, New York City
Promoting a Culture of Quality

Founded by Nicola-Matteo Munari in 2003, Designculture is a website conceived to promote a “culture of quality” in design, through the publication of essays and interviews dedicated to both past and contemporary designers—both industrial designers and graphic designers, but also architects.

The website is an important source for the understanding of design’s fundamental principles and for its contribution received appreciation by professionals, scholars, and design educators from all over the world.
motoo nakanishi decomas olivetti
2013 © Nicola-Matteo Munari
designculture ivan chermayeff
Detail of the cover photo used
for the interview with great American graphic designer Ivan Chermayeff (1932–2017).

Ph. © Nicola-Matteo Munari
helmut schmid die neue gesellschaft
Ph. © Tutti i diritti riservati
Speaking the Words
of the Masters


Originally designed in 2010, the website was officially launched three years later with what was going to be the last interview with Massimo Vignelli (1931–2014)—the first one of the interviews dedicated to the great masters of the 20th century, including Dieter Rams, Wim Crouwel, Cini Boeri, Ivan Chermayeff, Armin Hofmann, and many others.

The design of the website was developed without any stylistic goal in mind, but with the sole purpose of being clear and functional to the reading of texts and enjoying the contents.
massimo vignelli
All the images used for the
portraits have been carefully
prepared in high contrast
black and white featuring a
large grain.

Ph. © All rights reserved
 Designculture has the same value to that
of Neue Grafik, the most important
magazine of its era. It represents a fundamental historic moment in the development of our profession, revealing to new designers
the importance of the seminal work done
by our generation.
Massimo Vignelli (1931–2014)
Designer, New York City
 Designculture has the same value to that of Neue Grafik, the most important magazine of its era. It represents a fundamental historic moment in the development of our profession, revealing to new designers the importance of the seminal work done by our generation.
Massimo Vignelli (1931–2014)
Designer, New York City
italo lupi compasso d’oro
Ph. © Nicola-Matteo Munari
italo lupi compasso d’oro
Ph. © Nicola-Matteo Munari
The Design of the Website

The publication of interviews made with designers working in the three basic field of design—architecture, product, and graphics—emphasises the so called multi-disciplinary nature of design with the intention of promoting a wider understanding of the design discipline.

For this purpose, no distinction was made between these different fields, so all the pages in the website share the same layout and the same typefaces.

Only two typefaces have been used for the texts, thus producing a consistent identity for the website and visual consistency through the pages.
designculture
The redesigned homepage features
random quotes from texts
published within the website.

2013–16 © Nicola-Matteo Munari
designculture cini boeri
Cover page of the interview
with Italian architect
Cini Boeri (1924–2020).

Ph. © Nicola-Matteo Munari
 Designculture expands understanding
in the world of design.
Jan Conradi
Design Professor and Author,
New Jersey
 Designculture expands understanding in the world of design.
Jan Conradi
Design Professor and Author,
New Jersey
The Publication

The publication of Designculture—which is offered completely free and made without funding—constitutes a sort of laboratory.

Initially published in many languages and updated twice a week, the website is always changing and evolving. New contents are published on a free basis and texts and images are reviewed, changed, and edited multiple times.

In 2015 a major redesign was made by completely rethinking the structure of the layout and also updating all the contents.
cini boeri
Ph. © Nicola-Matteo Munari
designculture kenya hara
Ph. © Nicola-Matteo Munari
 Designculture is an invaluable resource
for the design community, creatives,
and future generations.
Gianluca Cinquepalmi
Design Professor and Author,
Hong Kong
 Designculture is an invaluable resource for the design community, the creatives, and future generations.
Gianluca Cinquepalmi
Design Professor and Author,
Hong Kong
A Cultural Resource

The websites has received numerous appreciations, enjoys an international reputation in the design community and, since its launch, it reached nearly 240.000 unique users from all over the world with more than 680.000 pageviews.

Both interviews and original texts published by Designculture have been quoted in blogs (Graphic Arts), national newspapers (Il Sole 24 Ore, Il Fatto Quotidiano), academic papers, and in the books ‘Design for the Corporate World’ (Lund Humphries, 2017), ‘The Moderns: Midcentury American Graphic Design’ (Harry N. Abrams, 2018), and ‘Graphic Design Between Creativity and Science’ (Gangemi, 2018).

The project was also discussed in lectures given to New York’s School of Visual Arts (SVA), SCAD of Hong Kong, and the University of New Haven, among others.

—Nicola-Matteo Munari

Client
Designculture

Design+Text
Nicola-Matteo Munari

Web Development
MunariDesign

Assistant
Greta Bussandri

Project Date
2013–16