Following a first series of ads, a few details in the graphics and the layout have been updated and improved in order to communicate greater consistency and accuracy.

Originally conceived for the publication on Domus—one of the most important international architecture magazines—the advertisements designed for UniFor have been also published on many other magazines including Casabella, Abitare, T-Mag, Wallpaper, Luxx, D’Architecture, Elle Decor, ID, Icon, AIT, Interni, OnOffice, Interior Design and others.

The subjects of the ads are the projects and products of UniFor, one of the most prestigious companies operating in the field of workspaces and office furniture, including many of the projects made in collaboration with some of the world’s most important architects and firms, such as Herzog & de Meuron, OMA, Foster+Partners, Jean Nouvel, Zaha Hadid, LSM, Vincent Van Duysen, Aldo Rossi and others.

The page layout was conceived in order to enhance the beauty and visual strength of the double-page images. Accordingly, texts and logo have been positioned on the four angles of the page-spread, thus framing the images with elegance. While the size of titles and other texts is intentionally very small in order to emphasise the idea of precision and understatement that is representative of UniFor’s reputation.

—Nicola-Matteo Munari