Unity in Plurality

The logo designed for Associazione PostPost is the outcome of a redesign intervention aimed at calibrating the already existing logotype through a more compact layout expressing order, proportion, and typographic structure.

In such a way, it was possible to produce a graphically unified sign, at the same time evoking the idea of plurality through both the repetition of the name and the variety of colours.

Colours have been also corrected, so that the shades were clearly differentiated from each other, thus enhancing each other. A black and white version and an animated version of the logo were also designed.

—Nicola-Matteo Munari