Flash Art
Redesign of the national and international editions
of contemporary art magazine Flash Art.
Flash Art
Redesign of the national and international editions of contemporary art magazine, Flash Art.
flash art giulio paolini
Flash Art
Prototype, 28.5×22.5 cm
80 pages

2017 © Nicola-Matteo Munari
flash art logo
Draft graphics of the new
logo, designed in order to
make the two words as one.

2017 © Nicola-Matteo Munari
A Contemporary Look

Founded in Rome by Giancarlo Politi in 1967, Flash Art is one of the best-known contemporary art magazines in the world.

In 2017, on the occasion of the 50th anniversary of the magazine, it was request to develop a redesign project with the purpose of renovating the magazine’s image through a more dynamic and consistent graphic design.
stedelijk museum
Ph. © Nicola-Matteo Munari
griglia tipografica modulare
The typographic grid with
multiple textures that has been designed for the magazine.

2017 © Nicola-Matteo Munari
The Design Process

The redesign project was conceived for both the Italian and international edition, and included both the layout design of the magazine and the redefinition of part of the editorial structure of the contents.

The project was approached in a methodical way, starting from the contents—from which to structure the layout—and, only later, taking into consideration the appearance of typographic and iconographic contents.
giulio paolini
2017 © Nicola-Matteo Munari
giulio paolini
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
biennale montreal
2017 © Nicola-Matteo Munari
The Structural Grid

Considering the quantity and variety of the contents, before proceeding to the layout of the graphics, 16 different typographic grids were designed in order to find the one that offered the wider and more balanced range of solutions.

The importance of doing such a thorough work was to achieve maximum consistency and flexibility, in order to stimulate the interest of the readers page after page and issue after issue.
buchmann galerie
Detail of the page dedicated to
the openings of art galleries

Ph. © Nicola-Matteo Munari
schirn kunsthalle
Detail of the double-page dedicated
to museums’ exhibitions.

Ph. © Nicola-Matteo Munari
 The redesign offers a new identity to the
magazine, oriented towards dynamism
and experimentation—both conceived as
a key interpretation of contemporary art.
 The redesign offers a new identity to the magazine, orientated towards dynamism and experimentation—conceived as a key interpretation of contemporary art.
Depth and Dynamism

The prototype magazine that has been produced is characterised by the dynamic composition of the pages, that seem to be animated by overlapping texts and images.

This solution suggests the presence of multiple visual levels, each one characterised by its own rhythm and movement.

In this way, text blocks and images seem to slowly slide on the pages, evoking a perception of typography which is closer to that of the video screen than that of printed paper.
giulio paolini
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
The Covers

The covers have been entirely redesigned by carefully calibrating each detail and by keeping only the essential elements in order to enhance images.

Standard covers are characterised by the image framed within a square—the iconic solution that is typical to Flash Art and that here becomes an exact square—while special covers, featuring a full-page image with stronger visual impact, have also been conceived.
andrea galvani
Ph. © Nicola-Matteo Munari
mimmo rotella marilyn monroe
Ph. © Nicola-Matteo Munari
wolfgang laib
2017 © Nicola-Matteo Munari
kerry james marshall
2017 © Nicola-Matteo Munari
andrea galvani
2017 © Nicola-Matteo Munari
dayanita singh
2017 © Nicola-Matteo Munari
Typography

Even if it was only a draft proposal, also the masthead was redesigned by changing letterforms and eliminating the space between the two words in order to reinforce the perception of the name as one element.

Serif typefaces that was typical to the magazine have been kept on the inside pages but completely dropped from the cover, in order to communicate a renewed and more contemporary image.
flash art mimmo rotella
Prototype of a cover for special issues, featuring a full-page image.

2017 © Nicola-Matteo Munari
An Experimental Project

Through the new layout and complete reviewing of typography, the redesign project offers a wide overview of graphic variations, iconographical solutions, and typographical alternatives.

By dropping the static appearance that characterised it before, the magazine found a new identity oriented towards dynamism and experimentation, both conceived as a key interpretation of contemporary art.

The project was developed as a proposal in the context of a preliminary consultation for the magazine’s art direction, but never implemented.

—Nicola-Matteo Munari

Client
Giancarlo Politi Editore

Representative
Michele D’Aurizio

Design+Layout
Nicola-Matteo Munari

Assistant
Greta Bussandri

Project Date
2017