Flash Art
Redesign of the national and international editions
of contemporary art magazine, Flash Art.
Flash Art
Redesign of the national and international editions of contemporary art magazine, Flash Art.
flash art giulio paolini
Flash Art
Prototype, 28.5×22.5 cm
80 pages

2017 © Nicola-Matteo Munari
flash art logo
Draft graphics of the new logo, designed in order to make
the two words as one.

2017 © Nicola-Matteo Munari
A contemporary look

Founded in Rome by Giancarlo Politi in 1967, Flash Art is one of the best known contemporary art magazines in the world.

In 2017, on the occasion of the 50th anniversary of the magazine, it was developed a redesign project with the purpose of renovating the magazine’s image through a more dynamic and consistent graphic design.
stedelijk museum
Ph. © Nicola-Matteo Munari
griglia tipografica modulare
The typographic grid with multiple textures that has been designed
for the magazine.

2017 © Nicola-Matteo Munari
The design process

The redesign project was related to both Italian and international editions, and included both the graphic design of the magazine and the rethinking of the editorial structure of some contents.

The project was approached in a methodical way, starting from the structure of the layout and, only later, taking into consideration the appearance of typographic and iconographic contents.
giulio paolini
2017 © Nicola-Matteo Munari
giulio paolini
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
biennale montreal
2017 © Nicola-Matteo Munari
The structural grid

Considering the quantity and variety of the contents, before proceeding to the layout of the graphics, 16 different typographic grids were designed in order to find the one that offered the wider and more balanced range of solutions.

The importance of doing such a thorough work was to achieve both consistency and flexibility, in order to stimulate the interest of readers page after page and issue after issue.
buchmann galerie
Detail of the page dedicated to the openings of art galleries

Ph. © Nicola-Matteo Munari
schirn kunsthalle
Detail of the double-page dedicated to the exhibitions of museums.

Ph. © Nicola-Matteo Munari
 The redesign offers a new identity to the magazine, orientated towards dynamism and experimentation, conceived as a key interpretation
of contemporary art.
 The redesign offers a new identity to the magazine, orientated towards dynamism and experimentation, conceived as a key interpretation of contemporary art.
Depth and dynamism

The draft copy that have been produced is characterised by the dynamic composition of the pages, that seem to be animated by overlapping texts and images.

This solution suggests the presence of multiple visual levels, each one characterised by its own rhythm and movement.

In this way, text blocks and images seem to slowly slide on the pages, evoking a perception of typography which is closer to that of the screen than that of paper.
giulio paolini
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
flash art
2017 © Nicola-Matteo Munari
The covers

Covers have been entirely redesigned by carefully calibrating each detail and keeping only the essential elements in order to enhance images.

Standard covers are characterised by the image framed within a square — the iconic solution that is typical to Flash Art and that here becomes an exact square —, while special covers feature a full-page image with stronger visual impact.
andrea galvani
Ph. © Nicola-Matteo Munari
mimmo rotella marilyn monroe
Ph. © Nicola-Matteo Munari
wolfgang laib
2017 © Nicola-Matteo Munari
kerry james marshall
2017 © Nicola-Matteo Munari
andrea galvani
2017 © Nicola-Matteo Munari
dayanita singh
2017 © Nicola-Matteo Munari
Typography

Even if it was only a draft proposal, also the masthead was redesigned by changing letterforms and eliminating the space between the two words in order to reinforce the perception of the name as one element.

Serif typefaces have been kept inside the magazine but dropped from the cover in order to communicate a new and more contemporary image.
flash art mimmo rotella
Prototype of a cover for a special issue featuring a full-page image.

2017 © Nicola-Matteo Munari
An experimental project

Through the new layout and complete reviewing of typography, the redesign project offers a wide overview of graphic variations, iconographical solutions, and typographical alternatives.

By dropping the static appearance that characterised it before, the magazine found a new identity orientated towards dynamism and experimentation, conceived as a key interpretation of contemporary art.

The project was developed as part of a preliminary consultation and, unfortunately, was not implemented by the magazine.

Client
Giancarlo Politi Editore, Milan

Supervisor
Michele D’Aurizio

Design
Nicola-Matteo Munari

Assistant
Greta Bussandri

Year
2017