The Company

Founded in 2005 after Cables & Systems Division of Pirelli, Prysmian Group is an Italian multinational corporation, the world leader in the energy and telecommunications cables.

With more than 30.000 employess across 50 countries, Prysmian Group has sales of over €11 billions and ensures power supply to some of the most famous architectures in the world—among which the Shard by Renzo Piano, the Burj Khalifa of Dubai, Armani/Silos, and Abu Dhabi’s Louvre.

Following the acquisition of Dutch company Draka and contemporary to that of American company General Cables, three new standards manuals have been produced to coordinate the communications of the group—the Corporate Brand Guidelines, Stationery Guidelines, and Digital Communication Guidelines.

The Three Manuals

The Corporate Brand Guidelines is the most extended of the three manuals. Its development included the definition and writing of all the standards related to the coordination of communication and the support in the design of graphic elements and applications (Basic Elements, Stationery, Printed Matter, Advertising, Signage, Tradeshows, Packaging, etcetera).

The Stationary Guidelines are actually made out of a chapter from the previous manual, but the guidelines have been reworked in order to coordinate the production of General Cable’s stationery, that was designed immediately after its acquisition by Prysmian Group.

The Digital Communication Guidelines include a chapter dedicated to the copywriting and another one dedicated to the coordination of visual communication on digital platforms (Social Media, Corporate Website, Banners, etcetera).

Development of the Corporate
Identity Graphics

Contemporary to the manuals’s development, support have been provided to the design of many among the fundamental elements of Prysmian Group’s corporate identity, including stationery, printed publications, advertising formats, signage, packaging, icons, and more.

The guidelines written and designed for Prysmian Group represent a fundamental resource for both the management, coordination, and enhancement of its public image.

—Nicola-Matteo Munari