Prysmian Group
Support in the design of corporate graphics, brand standards, and guidelines for Prysmian Group.
Prysmian Group
Corporate graphics, brand standards, and guidelines for Prysmian Group.
prysmian group brand book
Prysmian Group
Corporate Identity Standards

Manual, 23×33 cm
178 pages

Ph. © Nicola-Matteo Munari
prysmian group brand book
Ph. © Nicola-Matteo Munari
prysmian group brand book
Entrance walls graphics from
the chapter about signage.

2017 © Nicola-Matteo Munari
prysmian group business card
Business cards from the chapter dedicated to stationery.

2017 © Nicola-Matteo Munari
prysmian group logo
Ph. © Nicola-Matteo Munari
prysmian group manifesto
Promotional posters for
which camera-ready
artworks were produced.

2018 © Nicola-Matteo Munari
The Company

Founded in 2005 after Cables & Systems Division of Pirelli, Prysmian Group is an Italian multinational corporation, the world leader in the energy and telecommunications cables.

With more than 30.000 employess across 50 countries, Prysmian Group has sales of over €11 billions and ensures power supply to some of the most famous architectures in the world—among which the Shard by Renzo Piano, the Burj Khalifa of Dubai, Armani/Silos, and Abu Dhabi’s Louvre.

Following the acquisition of Dutch company Draka and contemporary to that of American company General Cables, three new standards manuals have been produced to coordinate the communications of the group—the Corporate Brand Guidelines, Stationery Guidelines, and Digital Communication Guidelines.
sistema segnaletica
Detail of a sign from the
Signage Guidelines.

Ph. © Nicola-Matteo Munari
prysmian group brand book
Detail of a page dedicated
to the layout of
promotional posters.

Ph. © Nicola-Matteo Munari
griglia tipografica modulare
The typographic grid system
that has been purposely
designed for the manuals.

2017 © Nicola-Matteo Munari
prysmian group brand book
Ph. © Nicola-Matteo Munari
prysmian group brand book
A layout design from the chapter
about typographic grids.

2017 © Nicola-Matteo Munari
prysmian group packaging
Graphic design layout for
a product packaging.

2017 © Nicola-Matteo Munari
The Three Manuals

The Corporate Brand Guidelines is the most extended of the three manuals. Its development included the definition and writing of all the standards related to the coordination of communication and the support in the design of graphic elements and applications (Basic Elements, Stationery, Printed Matter, Advertising, Signage, Tradeshows, Packaging, etcetera).

The Stationary Guidelines are actually made out of a chapter from the previous manual, but the guidelines have been reworked in order to coordinate the production of General Cable’s stationery, that was designed immediately after its acquisition by Prysmian Group.

The Digital Communication Guidelines include a chapter dedicated to the copywriting and another one dedicated to the coordination of visual communication on digital platforms (Social Media, Corporate Website, Banners, etcetera).
prysmian group milano
Ph. © All rights reserved
prysmian group brand book
Detail of the layout system
for the coordination
of printed publications.

Ph. © Nicola-Matteo Munari
prysmian group general cable
Instructions for the positioning
and combination of the trademarks
on the business cards.

Ph. © Nicola-Matteo Munari
prysmian group badge
A view of the page dedicated
to badges, taken from
the Stationery Guidelines.

Ph. © Nicola-Matteo Munari
prysmian group brand book
A greetings card’s design
from the chapter
about Printed Collaterals.

Ph. © Nicola-Matteo Munari
Development of the Corporate
Identity Graphics


Contemporary to the manuals’s development, support have been provided to the design of many among the fundamental elements of Prysmian Group’s corporate identity, including stationery, printed publications, advertising formats, signage, packaging, icons, and more.

The guidelines written and designed for Prysmian Group represent a fundamental resource for both the management, coordination, and enhancement of its public image.

—Nicola-Matteo Munari

Company
Prysmian Group

Coordination
Interbrand

Design+Text
Nicola-Matteo Munari

Collaborator
Greta Bussandri

Project Date
2017–18