Pirelli & C.
Corporate identity standards and
brand book for Pirelli.
Pirelli & C.
Corporate identity standards and design of the brand book for Pirelli.
pirelli brand book
Pirelli Brand Book
Standards manual, 32×25 cm
118 pages

Ph. © Nicola-Matteo Munari
pirelli brand book
A technical drawing from the chapter dedicated to the logo.

Ph. © Nicola-Matteo Munari
pirelli brand book
Ph. © Nicola-Matteo Munari
pirelli brand policy
Ph. © Nicola-Matteo Munari
The company

Founded in 1872 in Milan, Pirelli is one of the best known and most important Italian multinational corporations, a leader in tyre manufacturing industry.

Working across 160 countries with sales of over €6 billions, Pirelli has a unique reputation as the official tyre supplier of the Formula 1 championship.

In 2017 a new standards manual has been developed, after coordinating all the graphic elements and developing the visual applications of the corporate identity.
camion pirelli brand book
Detail from a page dedicated to transportation graphics.

Ph. © Nicola-Matteo Munari
abbigliamento pirelli brand book
Detail of a page dedicated
to clothing.

Ph. © Nicola-Matteo Munari
pirelli motocross
A page from the Motorsport
section.

Ph. © Nicola-Matteo Munari
pirelli motocross
The corporate logotype without
the yellow box

Ph. © Nicola-Matteo Munari
pirelli formula 1
Graphic design for the livery
of Formula 1 trucks.

Ph. © Nicola-Matteo Munari
The manual

The standards published in the brand book have been entirely written in order to produce a thorough and comprehensive manual, that could became a fundamental resource for the coordination of the communication.

All the graphic elements and corporate identity applications have been developed and meticulously tuned. The list includes corporate design policies, basic elements, advertising, websites, merchandising, point of sale communication, shop furnishing, transportation graphics, sponsporship graphics, and motorsport graphics for both paddocks and vehicles including Formula 1 and SBK.

The brand book also coordinates the brand trademarks (P Zero, Scorpion, Cinturato, Diablo, etc.) and the international versions of the Pirelli logotype for non-Latin alphabet communication (Chinese, Arabic, Russian, and Persian).
pirelli brand book
A technical detail from a chapter dedicated to stationery.

Ph. © Nicola-Matteo Munari
pirelli formula 1
One of the graphic layouts designed for the advertisements.

Ph. © Nicola-Matteo Munari
pirelli inter
Detail of a page from the chapter dedicated to partnerships and the Pirelli calendar.

Ph. © Nicola-Matteo Munari
 The brand book establishes the form and substance of the Pirelli brand, ensuring that its expression is consistent and incisive across every single touchpoint.
From the foreword to the manual
pirelli performance centre
A page dedicated to
building signs.

Ph. © Nicola-Matteo Munari
pirelli motocross
A page from the chapter about Signage & Wayfinding.

2017 © Nicola-Matteo Munari
pirelli motocross
The Persian logotype from the section about international logos.

Ph. © Nicola-Matteo Munari
pirelli china bei nai li
Pirelli’s Chinese logotype
from the section dedicated
to non-Latin alphabets.

Ph. © Nicola-Matteo Munari
Management and design

The manual designed for Pirelli, which is made of more than 100 pages showing more than 200 cases, represents an essential resource for both the management of the corporate identity and the graphic design of the communication.

Client
Pirelli & C., Milan

Supervisor
Silvia Pecorini

Coordination
Interbrand, Milan

Design
Nicola-Matteo Munari

Collaborator
Greta Bussandri

Year
2017-18