Naked Lunch Money
Catalogue for the exhibition of Stefano Serretta
at Spazio Leonardo Gallery, Milan.
Naked Lunch Money
Catalogue for the exhibition of Stefano Serretta at Spazio Leonardo Gallery, Milan.
stefano serretta naked lunch money
Naked Lunch Money
Catalogue, 23.5×16.5 cm
32 pages

2019 © Nicola-Matteo Munari
stefano serretta naked lunch money
A detail showing the inside
cover and the title page.

Ph. © Nicola-Matteo Munari
stefano serretta naked lunch money
Ph. © Nicola-Matteo Munari
stefano serretta naked lunch money
Ph. © Nicola-Matteo Munari
griglia tipografica modulare
The typographic modular
grid that has been designed
to arrange the layout.

2019 © Nicola-Matteo Munari
Shanti Town

Naked Lunch Money is the third and last catalogue among those designed in 2019 for the exhibitions curated by UNA for Milan’s Spazio Leonardo and it reproduces the artworks from the series Shanti Town of artist Stefano Serretta.

Started in 2006 and still ongoing, Shanti Town is a graphic inventory of colossal architectures—from Baku to Kuala Lumpur, from London to Dubai—that were conceived to be symbols of the finance’s power but that instead, since unbuilt or demolished, became an expression of the contradictions of finance capitalism itself.

Serretta traced visually light silhouettes made of the continuous repetition of the hand-written sentence “too big to fail”—that spread contemporary to the financial crisis of subprime mortgages—which perfectly fits the architectural topos of the skyscraper.

Not only the artworks themselves but the choice of exhibiting them at Spazio Leonardo—an insurance company part of the Generali Group, which is based in Milan’s epicentre of the interactions between real estate and finance—produces a challenging criticism of capitalism’s fragile self-celebrating foundations.
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
The Layout

The layout has been entirely structured on a typographic modular grid with an height of 65 lines of text, that has been conceived to be used for all of Spazio Leonardo’s catalogues that were designed in 2019.

The grid is made of a two-level matrix allowing to double the modules from 55 to 110 in case of need, thus providing flexibility to the composition of the contents and variety to the layout articulation.

Reproductions of the artworks are all aligned at the centre of the page—set side by side, two by two, on each page—while captions and page numbers alternate symmetrically at the bottom of the double page.
stefano serretta naked lunch money
Ph. © Nicola-Matteo Munari
stefano serretta naked lunch money
Ph. © Nicola-Matteo Munari
 Serretta produces rarefied calligrams in which
the shapes of colossal architectural failures
are represented through a mantra of
that economic culture that has determined
both their paradoxical existence and
ruinous collapse.
Vasco Forconi
From the Foreword
 Serretta produces rarefied calligrams in which the shapes of colossal architectural failures are represented through a mantra of that economic culture that has determined both their paradoxical existence and ruinous collapse.
Vasco Forconi
From the Foreword
The Sequence

The twenty-eight artworks exhibited in the show have been perfectly aligned according to a linear sequence, evoking a disciplined horizontal skyline that invites the public for a walk punctuated by a constant rhythm.

This linear sequence that characterises not only the display of the artworks but the visual experience which follows, also characterises the catalogue itself, since images have been arranged in the same way and order of that of the exhibition.

The entire catalogue has been conceived in order to reflect and enhance the work of the artist, whose drawings are the result of a methodological rigour and conceptual discipline which translate into a measured and essential aesthetic.
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
stefano serretta naked lunch money
2019 © Nicola-Matteo Munari
The Cover

The inside of the cover is dressed with an endless pattern made of the hand-written sentence “too big to fail”, a magnified detail from the artworks, inverted in colours and printed as a negative.

The inside, black and completely written, contrasts with an almost immaculate white cover featuring only the name of artist and the title of the exhibition—respectively aligned from the left and right margins.

In this way, three contrasts are generated—a chromatic one between white and black, a compositional one between empty and full, and a graphic one between typography and handwriting—subtly evoking the contrast between economic reality and financial abstraction that is reflected by the work of the artist.
stefano serretta naked lunch money
Ph. © Nicola-Matteo Munari
stefano serretta naked lunch money
Ph. © Nicola-Matteo Munari
stefano serretta naked lunch money
Ph. © Nicola-Matteo Munari
stefano serretta naked lunch money
The small title on the back cover, printed with a thick gloss ink.

Ph. © Nicola-Matteo Munari
Aesthetic Discipline

Through an essential graphic layout—which is aesthetically constrained and disciplined as the artworks reproduced on the pages—the catalogue reveals itself to be faithful and consistent with the work of Serretta and the exhibition itself.

—Nicola-Matteo Munari

Client
Leonardo Assicurazioni

Coordination
UNA

Design+Layout
Nicola-Matteo Munari

Photo
Cosimo Filippini

Project Date
2019