Achille Castiglioni Visionario
Poster designed for the MAX Museo of Chiasso celebrating Achille Castiglioni.
achille castiglioni visionario max museo
The poster displayed right in front
of the museum’s entrance.

Ph. © Nicola-Matteo Munari
achille castiglioni visionario poster
Achille Castiglioni Visionario
Poster, 154.5×124.5 cm

2018 © Rosa Casamento + Nicola-Matteo Munari
A forest of posters

For the 100th anniversary of the birth of Achille Castiglioni (1918-2002), one of the pioneers of Italian design, the MAX Museum of Chiasso organised Achille Castiglioni Visionario, an exhibition dedicated to the 484 exhibition design projects that Castiglioni developed during his career.

Migliore+Servetto Architects and Italo Lupi, who designed and curated the exhibition, invited 22 world-famous graphic designers to design a poster celebrating Castiglioni and his exhibition designs.

Among the designers who contributed there are some of the most acclaimed graphic artists and designers on the international scene, such as Milton Glaser, the author of the iconic I Love NY trademark.

During the exhibition, the posters were displayed on the square in front of the museum, according to an arrangement that was called the ‘forest of posters’.
achille castiglioni visionario poster
One of the many posters that have been designed. In this solution,
the name itself is enough to communicate the idea of space.

2018 © Nicola-Matteo Munari
achille castiglioni visionario poster
The ideas of light and space are communicated by the shadow
of the surname, which is actually projected by the first name.

2018 © Nicola-Matteo Munari
achille castiglioni visionario poster
An alternative solution suggesting the idea of entering into the creative world of Achille Castiglioni.

2018 © Nicola-Matteo Munari
achille castiglioni visionario poster
The concept of space is communicated by giving the idea
of going beyond the surface
of the poster itself.

2018 © Nicola-Matteo Munari
The design process

The design of the poster has been developed with great enthusiasm and dedication. In just a few days, more than 130 solutions have been designed, after which 486 variations have been produced.

Most of the posters communicated the idea of space through the use of perspective typography. By reducing both graphic elements and colours to the essential ones, it was possible to produce a series of posters that is characterised by a strong visual impact.

The purpose wasn’t to portray a particular exhibition design of Castiglioni in detail, but to evoke the basic ingredients of his design — space, light, shadow, typography, and colour.
achille castiglioni visionario max museo
Ph. © Nicola-Matteo Munari
achille castiglioni stand telecom
A scale model of Telecom Stand designed in 1971 by Castiglioni.
It reveals the rigorous geometry that characterised hisdesigns.

Ph. © Nicola-Matteo Munari
castiglioni stand rai
The RAI Pavilion, 1965. Designed by Achille and Pier Giacomo Castiglioni with graphics by Enzo Mari.

Ph. © Tutti i diritti riservati
castiglioni stand eni
The ENI Pavilion, 1958. Designed by Achille and Pier Giacomo Castiglioni with graphics by Max Huber.

Ph. © Tutti i diritti riservati
The final poster

The final poster not only evokes the essential qualities of Castiglioni’s exhibit design, but also recalls two of the most spectacular set-ups designed by Castiglioni with his brother Pier Giacomo — the great staircase of ENI Pavilion 1958 and the parallelepipeds of RAI Pavilion 1965.

The graphics of the poster is the product of a calibrated use of geometry that allowed to evoke the two set-ups in an original and inventive way, without tracing their exact shapes.

All the graphic composition is structured on an isometric grid, after which the letters have been shaped. Starting from the same grid, a few versions have been prepared and then it was chosen the one providing a higher legibility.
griglia isometrica
The isometric grid designed
to structure the graphic layout
of the poster.

2018 © Nicola-Matteo Munari
achille castiglioni visionario poster
An alternative graphic solution, prepared in multiple colours, that was based on the same grid.

2018 © Nicola-Matteo Munari
achille castiglioni visionario
The poster reproduced in the exhibition’s catalogue, together with those designed by other designers who participated.

Ph. © Nicola-Matteo Munari
achille castiglioni visionario
The poster reproduced in the exhibition’s catalogue, together with those designed by other designers who participated.

Ph. © Nicola-Matteo Munari
A master’s signature

Originally designed in black and white (actually in greyscale), the poster was completed by a simple but relevant contribution by graphic design master Italo Lupi — the yellow T, a colour signature that adds a warmer feeeling to the poster by introducing an unexpected visual element.

Client
MAX Museo, Chiasso

Supervisor
Nicoletta Ossana Cavadini

Coordination
Migliore+Servetto
Italo Lupi

Design
Nicola-Matteo Munari
Rosa Casamento

Year
2018